China Import Expo
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East China Fair targets subdivision markets

The 26th East China Fair (ECF) will expand its business displays from textile and garment manufacturing to subdivision markets with a focus on fashion, sports and luxury products.

Its marketing channel will also change to the online-offline model to keep up with Internet developments.

The 26th fair will include the following six themed exhibitions with each subdivided into several areas.

Garments: adult clothing, children's clothing, garment accessories

Home products: tableware and kitchenware, personal care products, furniture and household appliances

Leathers: finished leather products, leather accessories, leather materials

Textiles: home textiles, kitchen and bathroom textiles, fabric and accessories

Gifts: crafts, sports and outdoor products, toys and pet supplies

Modern lifestyle: overseas products with taste, fashion and originality, cross-border e-commerce